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Boutique hotels have something special that you could call style or personality.
Take Madrid for example... of course the veritable capital of boutiques is worth a visit. The Only YOU Boutique Hotel will turn your stay in Madrid into an exceptional, unforgettable experience. It is no less than a palatial 19th-century town house, but don't be deceived by its exterior. It has a sophisticated, welcoming atmosphere and is full of corners that evoke the mixing of cultures and the world of travel. It is located in the Madrid neighbourhood of Las Salesas, one of the most fashionable districts of the capital. History comes to life with the meticulous decoration by Lázaro Rosa-Violán, the leading interior designer.
A boutique hotel is a European term dating from the 80s, and has been used since then to denote something unconventional. What do we mean by this? A style and exclusiveness that begins with the rooms. In boutique hotels you won't find many rooms, from a minimum of 10 to a maximum of 100. Like this we can offer you a more personalised service, on a smaller scale than even the adults-only hotels. Also, they are often in landmark locations in the city, with every view telling a story.
They stand out for offering guests the most meticulous, personalised service, this being one of their strong points. In fact, one of the main advantages of these hotels is that they are a way of avoiding mass tourism.
If there is one thing our range of boutique hotels have in common, it is that they all aim at modern amenities. This contrast with the historic setting gives them a style of their own which makes it almost impossible to compare one with another. The word boutique also means sophistication and luxury, handy for shopping and the liveliest parts of the city. This goes right back to the origin of the word boutique, where small and exclusive means the most comfortable of luxuries.