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Professional Bull Riders

JOINING THE EXCITING TASK OF UNLEASHING THE BEAST

A combination of athletics, raw sport, passion and high-quality family entertainment make PBR (Professional Bull Riders) an unrivalled sports association. Since its beginning, their members knew that the professionalization of bull riding would be tough, but their efforts were going to bear fruit.

Palladium Hotel Group accompanies the rapid growth of this association that spreads cowboy values and capitalizes the worldwide popularity of bull riding, which has now become an elite global sport.

Activations

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    Five Star Stats Social Media

    After each event of the Unleash The Beast circuit, Palladium Hotel Group presents to the PBR fanbase the best riders of each event along with the most relevant statistics of their participation.